> ## Documentation Index
> Fetch the complete documentation index at: https://api.leadey.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Multi-step, multi-channel outreach sequences.

A **campaign** is a multi-step, multi-channel outreach sequence — the engine that turns a list of leads into booked conversations. Campaigns run across email, LinkedIn, and cold calling, with each step timed over a sequence of days.

## What a campaign contains

* **Steps** — an ordered sequence of touches, each on a channel (email, LinkedIn, or call) with a delay before it runs.
* **Leads** — the people moving through the steps. Leads enter from signals, CSV import, the [webhook](/guides/webhooks), or by being added from your lead database.
* **Status** — `draft` while you build it, `active` once it's running, `paused` when you stop sends, `completed` when everyone has finished.

## Lifecycle

1. Create a campaign and define its steps in the Cockpit.
2. Add leads — from [signals](/guides/signals), an import, or the inbound [webhook](/guides/webhooks).
3. Activate it. Leads progress through the steps; replies surface in the inbox.
4. Monitor performance and refine the sequence.

## Campaigns and the API

Read campaigns and the leads inside them through the API:

* List campaigns: [`GET /v1/campaigns`](/api-reference/campaigns/list-campaigns)
* Get one campaign: [`GET /v1/campaigns/{id}`](/api-reference/campaigns/get-a-campaign)
* List a campaign's leads: [`GET /v1/leads?campaignId={id}`](/api-reference/leads/list-leads)

To add leads to a campaign programmatically today, use its inbound [webhook](/guides/webhooks).

<Note>
  "Campaign" is the product term for what's called a *funnel* in some internal contexts — they're the same thing. The API uses **campaign** everywhere.
</Note>