> ## Documentation Index
> Fetch the complete documentation index at: https://api.leadey.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# 6. Build your first campaign

> A campaign is an audience, not a sequence — and the choice between dynamic and static decides everything else.

<Note>
  Video walkthrough coming soon.
</Note>

If you are coming from a tool built around cadences, this is the part where
Leadey differs most — and understanding it now saves a lot of confusion later.

**A campaign is an audience, not a sequence.** It is the set of people you are
currently trying to reach for one motion. The automation that touches them lives
separately, in workflows, which is part 7.

## Create one

Go to **Campaigns** and create a campaign. Give it a name that says what the
motion is, not what the list is — "UK manufacturers hiring engineers" ages
better than "List 3".

## Choose dynamic or static

This is the decision that matters most, and the one people get caught by.

<CardGroup cols={2}>
  <Card title="Dynamic" icon="arrows-rotate">
    Starts from every lead in your workspace and narrows with filters. Anyone
    who comes to match joins on their own. Anyone who stops matching leaves.
  </Card>

  <Card title="Static" icon="lock">
    Holds exactly the leads you put into it — by hand, by import, or through its
    own webhook. Nothing arrives unasked.
  </Card>
</CardGroup>

A dynamic campaign with no filters is **every lead in your workspace**. A static
campaign with nothing added is **empty**. Both are reasonable; they are just
opposite defaults, and a campaign showing three leads when you expected three
hundred is almost always a static one.

You can see which a campaign is at any time — the badge sits next to its status
at the top of the page — and switch it in the **Filters** panel.

## Set the audience

Open **Filters**. On a campaign, this panel is not a view over a fixed list —
**it decides who is in the campaign**. Add a condition and people who match join;
remove one and the audience widens.

Filter on anything you hold: job title, seniority, industry, company size,
location, lead status, activity, custom fields, whether they have an open
opportunity.

<Note>
  Because the filter is the audience, narrowing it removes people from the
  campaign. Leadey asks you to confirm before a change that moves a large number
  of people either way — read that number rather than clicking through it.
</Note>

## Pinned leads

Anyone you add explicitly stays in regardless of the filter. That is deliberate:
if you put someone in a campaign by hand, a filter change should not quietly
evict them.

## Save a Smart View

A **Smart View** is a named filter you can come back to — "no reply after 3
touches", "opened twice, never replied". Saved views are shared with your team,
so a definition of "warm" that one person works out is one everybody gets.

## Check before you launch

* The right **dynamic** or **static** badge
* A sensible count — if it says 40,000 and you expected 200, the filter is not
  doing what you think
* Spot-check a few rows

## What you should have now

A campaign with the right people in it, and nothing sent yet. Sending starts in
part 7.

<Card title="Part 7 — Automate with workflows" href="/tutorials/07-workflows" horizontal>
  Triggers, steps, and the safety rails that stop a mistake reaching real people.
</Card>