> ## Documentation Index
> Fetch the complete documentation index at: https://api.leadey.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# 10. Track opportunities and measure

> Turn interest into pipeline, and find out which part of the motion is actually working.

<Note>
  Video walkthrough coming soon.
</Note>

The last part closes the loop: what happened to everything you started, and
which bit of it is worth doing more of.

## Create an opportunity

When a conversation becomes a real deal, create an **opportunity** from the lead
or from the Inbox thread. It carries a value, a stage, an owner and an expected
close date.

Opportunities are separate from leads because the person and the deal are
different things — one contact can be involved in several, and a deal can
outlive the contact who started it.

## Set the value correctly

An opportunity's value can be **one-off** or **recurring**. Choose correctly at
the point you create it: a £500/month subscription and a £500 one-off project
are not the same pipeline, and a forecast that treats them alike is wrong in a
way nobody notices until the quarter ends.

## Work the board

**Opportunities** shows your pipeline by stage. Drag a deal to move it. Every
move is recorded, which is what makes stage-conversion reporting possible later.

Build stages that match how you actually sell — **Settings** → **Pipelines**.
More than one pipeline is fine if you sell more than one thing.

## Deals that need attention

The board flags deals that have gone quiet — no activity, a close date that has
passed, a stage they have sat in too long. That list is usually the highest-value
thing on your screen.

## Measure the motion

**Analytics** answers the questions worth asking:

* Which **campaigns** produce replies, meetings and pipeline — not which send
  the most email
* Which **signals** convert. If hiring signals close and funding signals do not,
  that changes what your saved searches watch for
* **Call metrics** — connect rates, talk time, outcomes by rep
* **Email performance** — replies, not opens

## What to look at each week

1. Opportunities needing attention
2. Replies waiting in the Inbox
3. Campaign reply rates — a drop usually means deliverability, not copy
4. Credit balance against what you plan to enrich

## You have finished the series

Your workspace now:

* Sources companies from live buying signals
* Finds the right people and their contact details
* Reaches them across email, phone, LinkedIn and WhatsApp
* Stops automatically when someone replies
* Tracks the money and tells you which part is working

<CardGroup cols={2}>
  <Card title="Core concepts" href="/guides/campaigns" icon="book">
    Deeper reference on campaigns, signals, opportunities and credits.
  </Card>

  <Card title="API reference" href="/api-reference" icon="code">
    Build against Leadey directly.
  </Card>
</CardGroup>