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An ICP (Ideal Customer Profile) is the targeting configuration that tells Leadey’s signal engine what to look for. It’s the difference between watching the whole market and watching your market.

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What an ICP defines

  • Who — company filters such as industry, size, location, and funding stage.
  • What to watch — which signals matter (for example, hiring for specific roles, or recent funding).
  • Why it’s a fit — a value proposition that informs how outreach is framed.
  • How often — the schedule on which Leadey scans sources, and the thresholds that decide when a match is worth surfacing.

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How ICPs fit the workflow

Define your audience → connect your channels → launch your outreach.
ICPs are the “define your audience” step. Once an ICP is live, matching companies and their signals flow into your workspace, ready to be enriched into contacts and added to campaigns. A workspace can run several ICPs at once — for example, one per product line or per region — and compare which produces the strongest pipeline.

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ICPs and the API

ICPs are created and tuned in the Cockpit. Their output is what you read through the API: the companies and contacts an ICP surfaces are available via GET /v1/companies and GET /v1/contacts, and the leads that result appear in GET /v1/leads.