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Video walkthrough coming soon.
If you are coming from a tool built around cadences, this is the part where Leadey differs most — and understanding it now saves a lot of confusion later. A campaign is an audience, not a sequence. It is the set of people you are currently trying to reach for one motion. The automation that touches them lives separately, in workflows, which is part 7.

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Create one

Go to Campaigns and create a campaign. Give it a name that says what the motion is, not what the list is — “UK manufacturers hiring engineers” ages better than “List 3”.

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Choose dynamic or static

This is the decision that matters most, and the one people get caught by.

Dynamic

Starts from every lead in your workspace and narrows with filters. Anyone who comes to match joins on their own. Anyone who stops matching leaves.

Static

Holds exactly the leads you put into it — by hand, by import, or through its own webhook. Nothing arrives unasked.
A dynamic campaign with no filters is every lead in your workspace. A static campaign with nothing added is empty. Both are reasonable; they are just opposite defaults, and a campaign showing three leads when you expected three hundred is almost always a static one. You can see which a campaign is at any time — the badge sits next to its status at the top of the page — and switch it in the Filters panel.

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Set the audience

Open Filters. On a campaign, this panel is not a view over a fixed list — it decides who is in the campaign. Add a condition and people who match join; remove one and the audience widens. Filter on anything you hold: job title, seniority, industry, company size, location, lead status, activity, custom fields, whether they have an open opportunity.
Because the filter is the audience, narrowing it removes people from the campaign. Leadey asks you to confirm before a change that moves a large number of people either way — read that number rather than clicking through it.

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Pinned leads

Anyone you add explicitly stays in regardless of the filter. That is deliberate: if you put someone in a campaign by hand, a filter change should not quietly evict them.

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Save a Smart View

A Smart View is a named filter you can come back to — “no reply after 3 touches”, “opened twice, never replied”. Saved views are shared with your team, so a definition of “warm” that one person works out is one everybody gets.

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Check before you launch

  • The right dynamic or static badge
  • A sensible count — if it says 40,000 and you expected 200, the filter is not doing what you think
  • Spot-check a few rows

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What you should have now

A campaign with the right people in it, and nothing sent yet. Sending starts in part 7.

Part 7 — Automate with workflows

Triggers, steps, and the safety rails that stop a mistake reaching real people.